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The Dutch are small in terms of a population numbering less than 17 million. But they are a great and large community of collectors and enthusiasts for Japanese arts - obviously due to their unique position as exclusive trading nation with Japan in the 17th, 18th and the first half of the 19th century. No wonder that the Society for Japanese Art, founded in 1937 and one of the biggest associations for Japanese arts outside Japan, has its home in the Netherlands.
The Society for Japanese Arts (SJA) was founded in 1937 with the objective of encouraging the appreciation and study of traditional Japanese arts and crafts. Today the SJA has several core activities.
The Society is kept alive and thriving by (mostly) Dutch art aficionados and has been successfully navigated for many years through the waves of old and new forms of researching and collecting Japanese arts by its secretary Robert Schaap.
voor Japanse Kunst
Mr. Pankenstraat 12
5571 CP Bergeyk
Members of the Society for Japanese Arts receive the Newsletter 4 to 6 times per year - in January 2005 with the proud number of 289. It comes in black and white with usually 8 pages. The newsletter contains:
Andon is a professionally made magazine published several times per year. It comes in colors on a glossy paper and with a modern layout that can compete with any trendy, high-end magazines. It is not available for purchase at book shops or news stands, but sent for free to the members of the Society.
Andon brings articles on Japanese arts on a high level and such things like book reviews. Another aspect of interest is in our view the advertising section of the magazine. You find many dealers in Japanese arts and among them nearly all major galleries in ukiyo-e with adverts. No search engine or directory on the internet will give you such a concentrated reference for your hunting for "Japanese art treasures".
If you have a business related to Japanese art, advertising in Andon is in our view a pretty good idea. Here is the price list that we had received from Inge Klompmakers in summer 2004.
|Color||Black and White|
|4 x back page||EURO 3,000||-|
|full page||EURO 750||full page||EURO 300|
|4 x full page||EURO 2,500||4 x full page||EURO 1,000|
|half page||EURO 425||half page||EURO 175|
|4 x half page||EURO 1,400||4 x half page||EURO 600|
At that time we had no experience in print advertising and how to make a layout for our little artelino company. Robert Schaap and Inge Klompmakers were very helpful and patient with us until we had finally put together all requirements. And they charged us no extra costs for the layout.
In February 2005 the membership fees were EURO 35 (Netherlands), EURO 40 (Europe) and USD 50 (outside Europe) per year. You get an annual invoice, and can pay by wire transfer or credit card.
In 2004 the society had more than 800 members from 25 countries. Most members are from the Netherlands (ca. 300) and from the U.S.A. (ca. 200). You receive a list of all members, published every two years or so. The newsletter lists all new members and changes. Among the members you find collectors, dealers in Japanese arts, many museums and other art institutions.
If you are interested in joining the Society for Japanese Arts, go to How to become a member.
artelino recommends a membership with the Society for everyone who is interested in Japanese arts, and especially for those whose interest is in ukiyo-e. The membership is a good thing. It is affordable, you support a lot of positive activities and what you get back is worth more than the annual fee you pay.
You find the web site of the Society on http://www.society-for-japanese-arts.org. The web site is available since 2004. Late - but those who are late in jumping on new technologies have one advantage. They avoid the trial and error phase. The website, programmed by Theo de Kreijger, is very well done - informative and aesthetically appealing without that nerve-wrecking flash stuff that so many art related sites cannot resist to use.
A funny detail that made us smile: The web site has even been optimized for top positions in search engines by the latest "state of art". Well done you guys!
Dieter and Yorie
The images on this web site are the property of the artist(s) and or the artelino GmbH and/or a third company or institution. Reproduction, public display and any commercial use of these images, in whole or in part, require the expressed written consent of the artist(s) and/or the artelino GmbH.
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Thank you! - Dieter and Yorie